Welcome, Ideal Magic set fans!

April 15, 2020

Ideal Magic set video tutorials are no longer live on alexbrands.com.

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Today Show features Ideal magic set

November 20, 2014

This morning, Ideal’s “Mega Magic Show” (part of the Ryan Oakes line of magic sets) was featured on the Today Show in a segment with Matt Lauer. The set (and a quick trick) are featured around […]

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Ideal Magic on ABC News

April 4, 2012

Laurie Schacht from the Toy Insider Mom appeared on ABC News to promote fun travel toys under $15 and included the “Ryan Oakes Magic Set” as part of her spot. She even performed one of the […]

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Playing Cards Inducted in Toy Hall of Fame

December 2, 2010

Magicians and poker players, rejoice! Playing cards have (finally!) been inducted into The National Toy Hall of Fame. While playing cards have been been part of American game play since before the revolution, cards have been […]

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Ideal Magic wins two awards in Canada!

November 20, 2010

Yesterday, the Canadian Toy Testing Council announced this year’s award winners for “Best Bets” in the toy industry. We’re proud to say that not one, but TWO Ideal Magic sets were selected among the 23 products […]

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Ideal magic sets on QVC.com

November 2, 2010

Several of the larger Ideal magic sets are now available on QVC.com. Take a look here.

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Appearance on MomTV with the Toy Guy

March 19, 2010

Today I had my first live-streaming web TV show experience. Good times! I appeared on MomTV with Chris Byrne (aka “The Toy Guy”) and Shannon Eis from Time to Play. I performed a number of effects […]

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