Ideal Magic set video tutorials are no longer live on alexbrands.com.

This morning, Ideal’s “Mega Magic Show” (part of the Ryan Oakes line of magic sets) was featured on the Today Show in a segment with Matt Lauer. The set (and a quick trick) are featured around […]

Laurie Schacht from the Toy Insider Mom appeared on ABC News to promote fun travel toys under $15 and included the “Ryan Oakes Magic Set” as part of her spot. She even performed one of the […]

Magicians and poker players, rejoice! Playing cards have (finally!) been inducted into The National Toy Hall of Fame. While playing cards have been been part of American game play since before the revolution, cards have been […]

Yesterday, the Canadian Toy Testing Council announced this year’s award winners for “Best Bets” in the toy industry. We’re proud to say that not one, but TWO Ideal Magic sets were selected among the 23 products […]

Several of the larger Ideal magic sets are now available on QVC.com. Take a look here.

Today I had my first live-streaming web TV show experience. Good times! I appeared on MomTV with Chris Byrne (aka “The Toy Guy”) and Shannon Eis from Time to Play. I performed a number of effects […]