This morning, Ideal’s “Mega Magic Show” (part of the Ryan Oakes line of magic sets) was featured on the Today Show in a segment with Matt Lauer.

The set (and a quick trick) are featured around the 3:20 marker:
http://www.today.com/video/today/56462164#56462164

The Mega Magic Set is a Platinum winner of the prestigious Oppenheimer Toy Portfolio Awards.